John Elkann

FIAT

by
Fiat logo

Fiat: 126 years to build an empire, five to dismantle it Every so often Top Gear used to do those hagiographies about brands that “shaped motoring”. They did Ferrari. They did Aston. They did Porsche. They never quite did Fiat properly, and if you think about it for more than thirty seconds, that omission is … Read more

FERRARI LUCE

by

The Ferrari Luce Debate: Three Stories Nobody Has Told Together There is a particular kind of silence that falls over a room full of car people when something genuinely divides them. Not the easy noise of “it’s ugly” or “it’s brilliant,” but the harder, quieter business of not actually knowing what you think. The Ferrari … Read more