Porsche 542: The Car Studebaker Paid For And Never Built Studebaker wrote Porsche a check for roughly half a million 1952 dollars and got nothing out of it. Porsche used that money to build the assembly hall in Zuffenhausen that still turns out 911s today. The dying American company paid for the German company’s factory. … Read more
German Auto Industry Crisis: The Hangover, Wolfsburg Edition The suite is destroyed. There’s a tiger in the bathroom, a baby in the closet, a mattress speared on a statue outside, and a stolen LVPD cruiser sitting in the valet lane. Four guys on the floor, none of them remember anything, one is missing a tooth, … Read more
Porsche W18: the engine patented amid an electric crisis Let’s do an exercise together. Picture the following situation. You’re a Porsche AG executive in October 2025. Your group’s full-year operating profit has just collapsed 93%, from €5.640 billion to €413 million (or 98% if you include the €4.7 billion writedowns from abandoning parts of the … Read more
