Battista Farina

PININFARINA

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Pininfarina logo

Pininfarina, The House: Ninety-Five Years of Shaping Cars That Other People Built The Geneva Motor Show of 2012. Ferrari unveiled the F12berlinetta. A brutal car — naturally aspirated V12, razor lines, the last card played by pre-turbo Maranello. Nobody made much of it that morning, but the F12 was the last road-going Ferrari drawn by … Read more

BATTISTA FARINA

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Battista Pinin Farina, founder of Carrozzeria Pininfarina, at his Turin workshop

The Italian Who Walked Away From Henry Ford Detroit, 1920. The Rouge plant was still being built but Highland Park was already running flat out, churning out Model Ts at a pace nobody in Europe could match. Henry Ford himself sat down with a 27-year-old visitor from Turin and offered him a job. Stay in … Read more