HWA

HWA

The man who lost his name and built a bigger one Picture the kind of bloke who’d queue politely at a Baden-Württemberg bakery on a Saturday morning. Check shirt, glasses, big hands resting on the counter. You’d walk past him without a second glance. And then you find out he is the “A” in AMG, … Read more

AMEDEE GORDINI

Amedee Gordini

Amédée Gordini — The Sorcerer Who Took On Ferrari With Nothing A Workshop Against the World There is a man standing in a workshop on Boulevard Victor in the 15th arrondissement of Paris, sometime in the early 1950s. The floor is concrete. The tools are worn. The parts bin is half empty because there is … Read more

TULLIO CAMPAGNOLO

llanta Campagnolo de Lamborghini miura

Same Brain, Two Worlds: The Man Behind Your Wheel and a Miura’s Chris Harris once said the best engineering solutions look obvious in hindsight. He’s right. And there is no better proof than the small lever that holds your bicycle wheel in place. You’ve used it a thousand times without a second thought. Flick it, … Read more

Vittorio Jano

Vittorio Jano ingeniero italiano Alfa Romeo Lancia Ferrari retrato años 50 Turín

Vittorio Jano: the engineer who designed the engines that won for Alfa Romeo, Lancia and Ferrari, and whom almost nobody remembers Here’s a question. If you walked into Goodwood next summer, stopped any ten people in the paddock, and asked them to name the most influential engine designer in the history of Italian motorsport, what … Read more

BATTISTA FARINA

Battista Pinin Farina, founder of Carrozzeria Pininfarina, at his Turin workshop

The Italian Who Walked Away From Henry Ford Detroit, 1920. The Rouge plant was still being built but Highland Park was already running flat out, churning out Model Ts at a pace nobody in Europe could match. Henry Ford himself sat down with a 27-year-old visitor from Turin and offered him a job. Stay in … Read more

GIUGIARO

giugiaro

Giugiaro: The Man Who Drew Your Life — and You Don’t Know His Name Play a game. Walk out onto any street in Europe, point at five cars, and bet that the same single human being shaped at least three of them. You’ll win that bet more often than not. Then ask the owners who … Read more

GIOTTO BIZZARRINI

Giotto Bizzarrini ingeniero italiano fundador de Bizzarrini SpA, creador del Ferrari 250 GTO

The Engineer Ferrari Tried to Erase There’s a car that regularly sells for over fifty million dollars at auction. It is, by most measures, the most valuable automobile ever made. The man who engineered its engine never saw it win a race. He was fired before it crossed a finish line — handed a sealed … Read more

EMILIO DE VILLOTA

McLaren M23 de Iberia Airlines F1 conducido por Emilio de Villota en Jarama, 1977

Emilio de Villota: The Spaniard Who Won the British F1 Championship When Spain Couldn’t Win Anything In April 1980, a thirty-three-year-old Madrileño walked into Frank Williams’ workshop in Didcot, Oxfordshire, and bought a Williams FW07. Not a sponsored deal. Not a lease. He bought the car, paid for it, took it back to the Spanish-funded … Read more

HERIBERTO PRONELLO

Huayra Pronello Ford de 1969 en pit lane, prototipo argentino con coeficiente aerodinámico 0.23

Heriberto Pronello: The Argentine Who Built Ground Effect Before Lotus Did In July 2023, the Brooklands Paddock at the Goodwood Festival of Speed put a 1969 Argentine sports prototype on display alongside two Ferrari 250 GTOs, Jackie Stewart’s Tyrrell, Carlos Reutemann’s Brabham, and the six-wheeled Williams that never raced. The crowd voted it “new favourite … Read more

ORESTE BERTA

Oreste Berta: The Cosworth Argentina Built and Then Abandoned In January 1975, a flatbed trailer pulled by a tired van crossed the country from Córdoba to Buenos Aires carrying a Formula 1 car. No transporter. No team uniforms. No sponsors on the bodywork. Just a small group of mechanics, a forty-six-year-old engineer named Oreste Berta, … Read more

NICOLA ROMEO

Black and white archival portrait photograph from early 20th century Italy

The Man Who Saved Alfa Without Loving Cars: Nicola Romeo Most car brands that survive a century get a fairy tale stitched onto their origin story. There’s always a founder with petrol in his veins, a workshop epiphany, a sketch on a napkin. Henry Ford watching the Model T roll out the door. Frederick Henry … Read more