Bonneville

NSU

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nsu logo

NSU: The Company That Reinvented Itself Four Times, Then Died the Moment It Finally Nailed It Say “NSU” to most American enthusiasts and you’ll get a blank look, or maybe “isn’t that the rotary thing?” The Wankel. The Ro80. As if the company was born in 1967 to build one weird engine and then promptly … Read more

STUDEBAKER

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studebaker

Studebaker: the last independent Detroit couldn’t let live There’s a grove of 5,000 trees near South Bend, Indiana, planted back in 1937 so that from the air they spell out a single word: STUDEBAKER. You can still find it on Google Earth today. A whole automaker reduced to a piece of landscape gardening you have … Read more