PININFARINA

Pininfarina logo

Pininfarina, The House: Ninety-Five Years of Shaping Cars That Other People Built The Geneva Motor Show of 2012. Ferrari unveiled the F12berlinetta. A brutal car — naturally aspirated V12, razor lines, the last card played by pre-turbo Maranello. Nobody made much of it that morning, but the F12 was the last road-going Ferrari drawn by … Read more

LANCIA BETA MONTECARLO

Lancia Montecarlo

Lancia Beta Montecarlo: the car that changed brand three times before it existed Some cars are born with a clear identity from the first CAD sketch. They know what they’re going to be, which brand they belong to, which segment they target. Everything after that is just execution. And then there are cars like the … Read more

BATTISTA FARINA

Battista Pinin Farina, founder of Carrozzeria Pininfarina, at his Turin workshop

The Italian Who Walked Away From Henry Ford Detroit, 1920. The Rouge plant was still being built but Highland Park was already running flat out, churning out Model Ts at a pace nobody in Europe could match. Henry Ford himself sat down with a 27-year-old visitor from Turin and offered him a job. Stay in … Read more