FERRARI TESTAROSSA

Ferrari Testarossa rojo

Ferrari Testarossa: The Most American Italian Supercar Ever Built Italy gets the credit. America wrote the rules. The single most recognizable piece of 1980s car design came out of a US regulation. The car’s fame came from a Miami cop show and a Japanese arcade cabinet. The convertible everyone remembers was cut open in Southern … Read more

LANCIA BETA MONTECARLO

Lancia Montecarlo

Lancia Beta Montecarlo: the car that changed brand three times before it existed Some cars are born with a clear identity from the first CAD sketch. They know what they’re going to be, which brand they belong to, which segment they target. Everything after that is just execution. And then there are cars like the … Read more

FIAT

Fiat logo

Fiat: 126 years to build an empire, five to dismantle it Every so often Top Gear used to do those hagiographies about brands that “shaped motoring”. They did Ferrari. They did Aston. They did Porsche. They never quite did Fiat properly, and if you think about it for more than thirty seconds, that omission is … Read more