Giuseppe Merosi: The Engineer Who Drew Alfa Before Jano, and Whom Nobody Mentions Ask any motoring enthusiast for the key engineer in Alfa Romeo’s history and they’ll say Vittorio Jano. Press them for the next generation and you’ll get Orazio Satta Puliga or Giuseppe Busso. Press harder, you might get Carlo Chiti of Autodelta. What … Read more
The Biscione: Why Alfa Romeo Still Wears a Snake Eating a Man Walk past a parked Alfa Romeo. Lean in and look at the badge. What you’ll see, on every Giulia, every Stelvio, every Tonale, every 4C, every Junior, every old Spider parked in a Surrey driveway, is a blue serpent wearing a crown, devouring … Read more
The French Disaster That Built Alfa: Portello, 1906 Picture this. A French industrialist with a handlebar moustache walks into a Naples hotel in April 1906, signs a stack of papers, and announces he’s going to teach Italians how to build cars. Eighteen months later his factory is bleeding money in the wrong city, his Italian … Read more
The Man Who Saved Alfa Without Loving Cars: Nicola Romeo Most car brands that survive a century get a fairy tale stitched onto their origin story. There’s always a founder with petrol in his veins, a workshop epiphany, a sketch on a napkin. Henry Ford watching the Model T roll out the door. Frederick Henry … Read more
