Portello

A.L.F.A.

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Alfa Romeo nació de un fracaso francés en Milán y de un ingeniero al que casi nadie nombra.

The French Disaster That Built Alfa: Portello, 1906 Picture this. A French industrialist with a handlebar moustache walks into a Naples hotel in April 1906, signs a stack of papers, and announces he’s going to teach Italians how to build cars. Eighteen months later his factory is bleeding money in the wrong city, his Italian … Read more

NICOLA ROMEO

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Black and white archival portrait photograph from early 20th century Italy

The Man Who Saved Alfa Without Loving Cars: Nicola Romeo Most car brands that survive a century get a fairy tale stitched onto their origin story. There’s always a founder with petrol in his veins, a workshop epiphany, a sketch on a napkin. Henry Ford watching the Model T roll out the door. Frederick Henry … Read more