COLOR BRANDING

How a Tin of Paint Became the Most Powerful Asset in Motorsport Here is a test. Close your eyes and think of Le Mans. Whatever car appeared in your head, I can tell you what colour it was. Pale blue and orange. You thought of a Gulf car. You might not even know the model … Read more

Mercedes-Benz 300 SLR

1955 Mercedes-Benz 300 SLR W196 S in silver with Mille Miglia number 722, side profile in motion

Mercedes-Benz 300 SLR: The Silver Monologue Nobody Could Answer Some cars win races. Some make history. And then there’s the Mercedes-Benz 300 SLR, which did both in the same season and then walked away forever. No farewell tour. No victory lap. A clean slam of the door that left the motorsport world speechless and sick … Read more