Vincenzo Lancia

BATTISTA FARINA

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Battista Pinin Farina, founder of Carrozzeria Pininfarina, at his Turin workshop

The Italian Who Walked Away From Henry Ford Detroit, 1920. The Rouge plant was still being built but Highland Park was already running flat out, churning out Model Ts at a pace nobody in Europe could match. Henry Ford himself sat down with a 27-year-old visitor from Turin and offered him a job. Stay in … Read more

LANCIA

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evolucion de los logos de Lancia

Lancia: the brand that invented half the modern car and ended up selling Ypsilons in Italy There’s a question Chris Harris has asked, more than once, on camera. It goes something like this: which manufacturer, when you really dig into the history books, turns out to have invented more of the modern car than any … Read more