VINCENZO LANCIA

Vincenzo Lancia portrait founder Fiat racing driver 1906 Turin Italian engineer

Vincenzo Lancia: the racing driver who became a manufacturer and refused to let his cars race Here’s a paradox that almost never gets told and that defines this man better than anything else. Vincenzo Lancia, before he turned thirty, was arguably the fastest racing driver in Italy. He drove for Fiat. He racked up podiums … Read more

BATTISTA FARINA

Battista Pinin Farina, founder of Carrozzeria Pininfarina, at his Turin workshop

The Italian Who Walked Away From Henry Ford Detroit, 1920. The Rouge plant was still being built but Highland Park was already running flat out, churning out Model Ts at a pace nobody in Europe could match. Henry Ford himself sat down with a 27-year-old visitor from Turin and offered him a job. Stay in … Read more

LANCIA

evolucion de los logos de Lancia

Lancia: the brand that invented half the modern car and ended up selling Ypsilons in Italy There’s a question Chris Harris has asked, more than once, on camera. It goes something like this: which manufacturer, when you really dig into the history books, turns out to have invented more of the modern car than any … Read more