FERDINAND PORSCHE

ferdinand porsche

Ferdinand Porsche Sold the Same Idea for 45 Years Ferdinand Porsche was not an engineer. He held no degree. The “Dr. Ing.” still baked into the company’s legal name carries an “h.c.” that nobody bothers to read: honoris causa. Honorary. The “Professor” is no better earned: the Stuttgart Technical University handed him an honorary chair … Read more

ABARTH

Logo de Abarth sobre un capo

ABARTH: The Austrian Who Won 10,000 Races with Cars That Weren’t His In Italy, if you walk into a bar and order a strong coffee — or a coffee with a shot of liquor — you don’t ask for a double espresso. You ask for a “caffè Abarth.” Not a lungo. Not a loaded cortado. … Read more