founders

NICOLA ROMEO

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Black and white archival portrait photograph from early 20th century Italy

The Man Who Saved Alfa Without Loving Cars: Nicola Romeo Most car brands that survive a century get a fairy tale stitched onto their origin story. There’s always a founder with petrol in his veins, a workshop epiphany, a sketch on a napkin. Henry Ford watching the Model T roll out the door. Frederick Henry … Read more

FERRUCCIO LAMBORGHINI

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Ferruccio Lamborghini, fundador de Automobili Lamborghini, en su fábrica de Sant'Agata Bolognese

Ferruccio Lamborghini: the farmer who insulted Enzo Ferrari and built an empire The man who answered an insult with a V12 A 47-year-old tractor manufacturer walks into Enzo Ferrari’s office in Maranello and tells him his cars are rubbish. Ferrari tells him to go back to his tractors. Four months later, the tractor manufacturer has … Read more