Ferdinand Piëch’s Bugatti

1998 Bugatti EB118, the first concept of Piëch's Bugatti, designed by Italdesign

Ferdinand Piëch’s Bugatti Volkswagen gave up on selling the Phaeton in North America after the 2006 model year, with around 3,500 found homes in three years. Analysts at Bernstein Research later worked out that the big sedan lost €28,101 on every unit sold worldwide between 2002 and 2012, and that the Bugatti Veyron lost about … Read more