The Ferrari Luce Debate: Three Stories Nobody Has Told Together There is a particular kind of silence that falls over a room full of car people when something genuinely divides them. Not the easy noise of “it’s ugly” or “it’s brilliant,” but the harder, quieter business of not actually knowing what you think. The Ferrari … Read more
Ferrari 125 S, A Promising Failure: How Ferrari Began with Three Broken Words May 11, 1947. Piacenza circuit, northern Italy. The first car ever to wear the Ferrari name is leading its debut race. Then a fuel pump dies. The driver pulls in. The car stops. There are two normal reactions to this scenario. One: … Read more
The Man Who Built the Most Recognisable Brand on Earth and Buried Eight of His Drivers The official newspaper of the Vatican compared him to Saturn devouring his own children. Not a rival. Not a bitter ex-driver. Not some leftist tabloid sniffing around for controversy. L’Osservatore Romano. The official newspaper of the Holy See. In … Read more
Ferrari F50: The Ferrari The Press Couldn’t Read Let’s get one thing straight before we start. In 1995, when Ferrari launched the F50, the motoring press of the entire planet agreed on one thing: it was a disappointment. They said it in the United States. They said it in England. They said it in Italy. … Read more
