Fiat: 126 years to build an empire, five to dismantle it Every so often Top Gear used to do those hagiographies about brands that “shaped motoring”. They did Ferrari. They did Aston. They did Porsche. They never quite did Fiat properly, and if you think about it for more than thirty seconds, that omission is … Read more
The new Alfa Romeo 33 Stradale: tribute or corporate accounting? When the new 33 Stradale was unveiled at Monza in September 2023, most of the motoring press did what the motoring press is paid to do: it gushed. Top Gear talked about a return to form. Carscoops called it a stunning flagship. The Goodwood crowd … Read more
Lancia: the brand that invented half the modern car and ended up selling Ypsilons in Italy There’s a question Chris Harris has asked, more than once, on camera. It goes something like this: which manufacturer, when you really dig into the history books, turns out to have invented more of the modern car than any … Read more
Factorial Energy: The Battery That Could Kill Liquid Lithium As You Know It There’s a company in Massachusetts that’s about to rewrite the rules of the electric game. It’s not Tesla. It’s not CATL. It’s not any of the names you see splashed across headlines every week. It’s called Factorial Energy, it was founded by … Read more
Maserati: Seven Brothers, One Trident, and the Greatest Race Ever Run The family born for speed To understand Maserati, you need to start with a fact almost nobody knows: there weren’t six brothers. There were seven. Rodolfo Maserati was a locomotive driver for the Italian railways, based in Voghera, Lombardy. He married Carolina Losi, and … Read more
